Security is so important when conducting marketing research. Teams are background checked, groups are locked away in secure focus group facilities and NDAs are signed by all. What happens when the audio is sent to be transcribed? Your whole research is now one audio...
Focus group transcription saves time, cost, and also provides exact quotes from the respondents. With the conversation moving fast in a large group, it can be challenging for a moderator to engage while also trying to keep records of the views that would be helpful to...
