Coding Services

Focus Forward’s coding service is your premier source for open-ended coding. Our experienced U.S.-based coding team provides quick responses and project turnaround. Our coders have years of experience with consumer, business, technology, and medical coding, providing insightful and detail-oriented coding you can only get from manual verbatim coding.

Our areas of expertise include:

  • Market Research
  • Medical Survey
  • Consumer Survey
  • Web-based Surveys
  • B2B Surveys
  • Employee Satisfaction
  • Dissertation Coding
  • Political/Media Surveys
  • Assessment Surveys
  • Qualitative Coding

You need the best and we deliver with
Focus Forward’s coding services.

  • Excellent

    Starting at $0.50 per response coded, our 100% U.S.-based coding service offers amazing value. We offer our premium service to you, including our experience, technical expertise, and custom project management, without charging a premium price.

  • Quality

    All responses are coded by a skilled and experienced person, and not an automatic algorithm fed through a program, allowing our team to account for nuances and similar responses that should not necessarily be classified the same way.

  • Unparalleled Customer Service

    Starting with a dedicated project manager, and with industry-leading standards, we take pride in offering unbeatable customer service. We can assist with project updates or last-minute changes with someone always available to help!

Coding Services by Focus Forward

Focus Forward’s coders are knowledgeable and meticulous, experienced in various aspects of data analysis. Through continuous training, dedicated project management, and follow-through of our quality process–we guarantee your complete satisfaction.

  • PROJECT CONSULTATION & EXPLORATION: Your project manager reviews the data, and will suggest the best methods and formats for your survey analysis.
  • UNIQUE ATTRIBUTE ASSIGNMENT: Each project is reviewed for content and assigned to a U.S.-based coder, based on their expertise.
  • CODING: Utilizing our preferred coding platform, Ascribe, coders are able to quickly organize and code large amounts of data.
  • QUALITY ASSURANCE: Our in-house quality assurance team analyzes the verbatim correlating to the code frame structure, NETS, SUBNETS, and codes, checking the coder’s judgment, consistency, and accuracy.

Our coding services are all-encompassing, meaning you won’t be outsourced to another team. At Focus Forward, we can handle the following for your project:

  • Codebook Creation

    A codebook is a body of text which organizes and quantifies the various ideas stated by the respondents with the use of NETS and SUBNETS. Our U.S.-based coders evaluate the questionnaire, the question texts, and the verbatim before beginning the codebook creation process.

  • Open-Ended Verbatim

    Considered the most common form of coding, open-ended verbatim allows researchers to analyze large amounts of loquacious data with relative ease. Each open-ended response can have a limitless number of ideas associated with a question – luckily, we code manually at Focus Forward.

  • Other Specify Verbatim

    Other specify responses, also known as short answer and/or brand-list responses, are limited by the number of options that can possibly occur. They are most often brand names or locations, but not exclusively. Before we begin, our coders will review the provided list from the correlating question and build on top of it for coding and codebook creation.

  • Multi-lingual

    International survey research can have verbatim in the local languages that will need to be coded. We can translate both the verbatim and audio into English and then begin coding. Since all coding for a project is completed with a select group of coders, you will be able to maintain consistency and uniformity without sacrificing speed.

  • Medical/Healthcare

    Medical coding requires research and familiarity with the topic in order to comprehend, analyze, and accurately code the ideas presented. As our coders have years of experience with medical market research, we can code both quickly and accurately.

  • Political/Media

    Multi-media and political coding require a high level of accuracy from a knowledgeable and apt U.S.-based coder. Whether it is a beta test for a film, data for an article, or feedback on politics, we have a team that can thoroughly review the responses for maximum detail, granularity, and judgment.

  • Image Coding

    A photograph is taken by the respondent representing the answer(s) to a question. This is then identified, typed, and coded. We can complete this entire process, allowing you to access a one-stop-shop, or we can work on select sections of the project.

  • IVR Audio Files

    In-depth interviews are transcribed and coded for easy comprehension and organization. Our experienced coders at Focus Forward can template the files upon transcribing, then code it all for you as standard.