Qualitative
Recruitment

We recruit respondents for all types of qualitative marketing research. Our strength is nationwide bulletin boards, TDIs, product tests, online focus groups, ethnographies, and all types of projects where a nationwide reach is critical to the right demographic balance for your research. We are also here for your in-person focus groups at any location and support a focus group facility with extra recruitment resources.

Growing daily, our national qualitative database is exceptionally diverse and meticulously maintained. We target the most appropriate potential respondents to be phone screened by our highly trained recruiting professionals. We also reach the right respondents through social
media, networking, and calling.

Breadth of Our Support for Your Project

Online Recruiting

Online Recruiting

Perfecting online focus groups and bulletin boards for over a decade, we are the experts in this methodology. Crossing all possible demographic and geographic boundaries, Focus Forward’s recruitment for online focus groups or bulletin boards may be exactly what is required to take your research to the next level.

Online focus groups offer real-time chat rooms directed by a moderator on a collaborative software tool. They invite honest, immediate, initial reactions from the group and remove the “group think” influence by having all participants type at the same time.

Bulletin boards are discussions that engage the respondent over a period of time. Participation can be once a day, twice a day, once a week, once a

month – whatever involvement level the project requires. Respondents can participate at their convenience within a designated time frame, which transcends time zone and geographic limitations. Bulletin boards build trust and delve into insights in a way that many traditional focus groups just can’t achieve in the span of 2 hours.

In-Person Recruiting

In-Person Recruiting

Phone Interviews and In-Person Focus Groups are the leading solutions to gain insights to meet your research objectives. Our time-tested recruitment for traditional focus groups and telephone interviews has spanned over a decade encompassing consumer, B2B, and medical projects. Starting with the proposal, our team is all in, offering a consultative approach to the recruitment of your project.

From our database to social networking, to client lists and purchased lists, our phone room will select engaged and qualified respondents for a successful interview. Your team sets the quotas, and we carefully manage them to ensure the success of your project.

For all of your in-person research and nationwide TDIs, we are committed to engaging the right respondents for your project to ensure the highest quality results.

Incentive Processing

We recognize that incentives play an important role in research. Compensating for time and opinions ensures thoughtful insights and is helpful to communicate the time value of the research participant. At Focus Forward, we are always happy to take care of the incentive fulfillment piece for you.

For all projects, we offer the option to add on checks that we mail to a physical address. We also take care of gift cards, gifts in kind, gifts to charity and, for online surveys, a sweepstakes program or points. Basically, whatever rewards structure your client has in mind, we have a solution to fit your project.

When it comes to incentive fulfillment, let our team handle the details for you. Your team can rest assured that the final step in the research project, compensating the participant, has been seen through to successful completion.

Quantitative to Qualitative

Quantitative to Qualitative
Online Panel

Consumers and business professionals join our panel, Survey Squad, to be part of research and to engage in a real connection with the researcher. Along with individual online surveys, our panel is ideal for projects, whether the time commitment is days or months, or where a multi-phase project is critical to the research objectives.

The real intrinsic value in a qualitative panel is for the deeper thoughtful insights that come from a community or an IHUT with multiple touchpoints. Our panel is here to be part of the full engagement of the
entire research project.

Panel burnout is an industry problem that we take very seriously. We realize there is a person at the end of every email invitation, and we value both their time and desire to participate in research. We limit the number of invitations that any panelist receives so they view every invitation as a real opportunity.

Panel Direct takes confirmation of identity seriously and has multiple procedures to detect and remove fraudulent respondents at the time of registration. These include the use of backend algorithms to check panel members’ mailing addresses that are verified against USPS records, detection of previously registered email addresses, an examination of GeoIP addresses, detection of proxy servers, survey time testing, use of unique survey links on every survey, and validation of all panelists’ physical addresses against 3rd party databases to ensure fresh, authentic panel members.

Our panel is regularly cleaned, and inactive panelists are continuously purged. This ensures you receive only highly responsive, engaged participants for your research studies. Panelists are regularly purged for inactivity, opt-out requests, hard and soft email bounces, as well as undesirable survey activity.

Mock Jury Recruitment

Mock Jury Recruitment

Focus Forward’s mock jury recruitment services are unparalleled. Before we even begin to recruit your jury, we conduct our pre-research preparation process, which includes screening potential jurors on a variety of demographic and psychological factors.

Our recruiting process is designed to deliver the best possible jury, meeting your exact specifications. Whether the project requires 12 mock jurors or 1,200, we are committed to working with you to maximize success for your client. With an internal team specializing in mock jury recruitment, we have a multi-step process that ensures the highest quality standards for your jury.

Our possible jurors come from a pool that is prescreened on the demographic requirements, including county, city, and state. Moreover, all potential jurors are screened twice by two different team members to ensure that each selected juror meets client specifications. Finally, at the location of the jury, all of our mock jurors are required to provide a state-issued identification to ensure the highest integrity of the mock trial.

For over a decade, we have delivered exceptional results for Federal, State, and Local jurisdictions in:

  • Civil Defense & Prosecution
  • Criminal Defense & Prosecution
  • Commercial Litigation

In addition to recruiting, our services extend to your whole project:

  • Screener Writing
  • Transcription
  • Site Selection/Booking
  • On-Site Host/Hostess
  • Incentive Processing
Online Surveys

Medical Professionals and Patients

Our long standing reputation for high quality project management and exceptional recruiting is also here to support your physician & patient recruitment for qualitative research. Our specialized medical team will consult on screeners, create your grids, and get updates in your hands daily. In addition, for your physician TDIS with your moderator and for all types of patient research, our team employs time-tested techniques that maximize participation and fully engage the respondents.

We work from our database or your client list with list matching on request. If you would like a database recruit, Focus Forward’s Medical Nationwide Recruiting offers you access to 250,000+ medical professionals, including all physician specialties along with over 70,000 nurses, 100,000 dentists, 25,000 pharmacists and 30,000 veterinarians.

Taking your project from screener consulting through recruitment to incentive management and transcription, our team is all in for your project!