social media on phone and computer screen
February 24, 2021

Three Ways Social Media
Supports Qualitative Recruiting

As researchers, finding new people who come to marketing research for the first time offer perspectives that are helpful to brands, and we want to keep introducing new people to widen our insights.  Recruitment firms, like Focus Forward, keep strict databases to make sure that respondent participation is managed. At the same time, we need to throw a wider net, which means extending beyond our databases into where people are, which means social media.

1. Wider reach

Through tools such as Linked In, Twitter, Facebook, Instagram and more, we can offer people the opportunity to be in research for the first time.  Online pre-screeners ease the burden by asking the questions first, so we get to what is likely qualified respondents. Then the phone recruiter can step in to rescreen & ask the more in-depth questions. These new to research respondents are then added to the database as active or inactive, and participation is managed as we organically grow to support more projects.

2. Social Media Can Target

Not only can immediate connections be made via social media, but reaching people in the right geo targeted area is possible, in your local market or around the world. Platforms like Facebook and Instagram allow targeting by age, zip codes, interests, careers, and more, making projects happen faster and with new respondents. With boosted posts on Facebook or promoted content on LinkedIn, recruiters can narrow in, or widen reach easily to get projects done that either might not have been possible or cost prohibitive otherwise.

3. The Validation Of Friends

As researchers, building trust to getting respondents to open up and share is critical. The step before that one though, is building trust that MR is real, safe, and our promises mean something. When a friend passes our post to their friend, this is a shortcut to individually building the trust of the people. We are all excited about research, and nothing is better than our happy respondents sharing that their friends should want to be part of the great experience, too.

Qualitative Recruitment by a Quality Team: Focus Forward

Let us help you make your qualitative project the best it can be, with great respondent recruitment. We recruit respondents for all types of qualitative marketing research. Our strength is nationwide bulletin boards, TDIs, product tests, online focus groups, ethnographies, and all types of projects where a nationwide reach is critical to the right demographic balance for your research. We are also here for your in-person focus groups at any location and support focus group facilities with extra recruitment resources.

Ready to Focus Forward? Connect with us today!