Respondent Recruitment: The Foundation of Your Research
While conducting market research for your company’s product or service, respondent recruitment can be stressful and time-consuming. However, choosing the right respondents is essential to the success of your research. They provide valuable insight in ways other marketing efforts cannot. Read on to learn about why respondent recruitment is important, and the different ways to find participants for your research.
Why is Respondent Recruitment Important?
When you recruit respondents for your market research studies, you get a better understanding of how successful your product or service is to the public. During the research process, respondents may address issues you have not recognized, as well as provide solutions to problems. To get the best assessment of your company’s product or service, your correct target audience is critical.
Different Ways to Recruit Respondents
There are several methods to recruit respondents for your market research study. Some tools you may use for recruiting are:
- Social Media- Facebook, Instagram, Twitter, and many other social media platforms are used when recruiting respondents. These platforms allow you to narrow down to important respondent demographic information. Age, relationship status, occupation, liked pages, and brand preferences may be segregated based on a respondent’s social media profile as well.
- Refer-a-Friend Incentives- Ask participants if they would like to refer a friend to be part of the focus group research. You may offer extra incentives for referring a friend. Use this method along with other tools to reach the number of participants needed for your study.
- Ask Current Customers- If you are releasing a new complimentary product or service, ask existing customers to give you feedback. Brand your outreach to get customers engaged in the purposes of the research. This may be useful because they already know and use your company’s products.
- Hire a Recruitment Agency- Recruiting respondents can be time consuming in addition to writing discussion guides and handling logistics. From online to in-person recruiting, these agencies use professional-level tools to find the respondents you need and saving you time.
Need help recruiting participants for your market research study? Contact Focus Forward today! Our recruitment process will find the best participants based on your target audience and decrease the amount of time you spend finding respondents. Schedule a call to see how our services help with your market research.