Hello, 2021–Why Do We Celebrate New Year’s Eve?

Hello, 2021–Why Do We Celebrate New Year’s Eve?

After the year 2020 has turned out to be, many of us cannot wait to celebrate 2021 and a fresh start. But why do we celebrate New Year’s Eve anyway? Before you pull out your sound makers and confetti poppers, take a look at the history of celebrating New Year’s Eve....
Helping Researchers Adapt With Industry Leading Transcription

Helping Researchers Adapt With Industry Leading Transcription

As the global pandemic has changed how people are doing business, market researchers have been continually adapting in 2020. A remote workforce has limited viable research methods, budgets have gotten smaller with the same expected results, and everyone is working...
Most Used Words of 2020

Most Used Words of 2020

2020 may not be over yet, but many of us are already looking toward the new year for a fresh start, a new beginning, and a robust return! But before we can leap into 2021, we need to pay our dues to the most used words of 2020–and you guessed it, COVID-19 left...
Your Online Group – Respondent Focused

Your Online Group – Respondent Focused

Respondents for online and in-person research are critically important to the success of the overall project. While our clients and the brands engaging us to help them find insights are obviously of great importance to us, finding the right people to share views and...