Rachael has been an active member of the marketing research industry for over a decade. Rachael’s direction has helped guide her client’s and the firm’s success throughout her career, which spans from project management to her current senior leadership role. Both strategic and tactical, Rachael has a special flair for understanding her client’s goals and knowing just the right approach to get the best recruits for each project. She project-consults, trains her team, and ensures our exceptional results. Rachael is an active member of the Insights Association, QRCA, and Wire. She serves on the selection committee for the recipients of the QRCA Young Professionals Grant, co-sponsored by Focus Forward, and on the Associate Board of Directors of the Marketing Research Education Foundation. Philanthropy has always been important to Rachael, so she is especially passionate about the mission and success of the MREF.
When not overseeing the success of our clients and her team, she enjoys exploring local wineries and restaurants with her husband, Jeremy, and spending time with their Shorkie, Toby.