Kim has been in the marketing research industry for nearly 20 years. She started the firm with nationwide qualitative recruiting and transcription and has guided the company through significant growth and achievement. Her strategy and vision evolved the firm’s transcription division into a human and technology blended solution for speech to text with the highest accuracy standards, and spans many industries, including a special expertise in marketing research. Her passion for client experience, and her exceptionally high-quality standards have grown the firm from a one-person start-up to a team of recruitment and transcription experts supporting market research clients.
Kim is an active member of the Insights Association, Wire, Wire Exec, QRCA, AMA & Esomar. She serves on the Executive Board of Directors of the Marketing Research Education Foundation. She has previously served on the board of the Philadelphia EO, EO Nerve Finance Chair, guest speaks for entrepreneurial classes at local colleges and at her alma mater.
Kim is a graduate of King’s College with a Bachelor of Science in Accounting and a graduate of Georgetown University with a Master of Business Administration, emphasis in Finance. Prior to founding Focus Forward, she traded interest rate and currency derivatives for Deutsche Bank in NYC & London. When Kim is not dedicating her time to innovation and the firm’s technology development, her numerous passions include running outdoors, travel, and is the mom of two energetic boys.