Online Sample Services
Online Sample Services
Online Sample Services
on the “service” part.
Panel Direct Panel Management

A qualitative approach to a quantitative panel
When Panel Direct began offering online sample in 2003, we started with our nationwide database that we built for qualitative research. Our database kept growing and we double opted in these respondents to create the first quantitative panel recruited exclusively through qualitative methods.
PANEL MANAGEMENT
VALIDATION & VERIFICATION
PANEL CLEANING
Our Difference
A quantitative panel built from qualitative methods
The real intrinsic value in a qualitative panel is for the deeper thoughtful insights that come from a community or an IHUT with multiple touch points. Our panel is here to be part of the full engagement of the entire research project.
Client List Management
Our team will deliver an internally composed invitation, approved by you, or copy that comes from your team. We meticulously check and double check that the invites are on-point, the right clients on the list are emailed and that those who opt out or who have previously participated are not asked to engage again. We understand the highest of value of these interactions – your client with their clients. Our specialized management team becomes part of your team as we work to gain the maximum level of participation from the list. Lastly, data on open rates and opt outs is always immediately available, as well as overall incidence on your client list.
Programming
Our team optimizes and tests survey layouts for web and mobile devices to ensure a seamless experience. After consulting on your project, our team will select the best fit from our team of programming providers to deliver the highest quality in data collection and delivery.
Incentives
Your project can be part of our points program. Reduce cost by allowing the panelist to earn points which can be converted into rewards. Even if the panelist doesn’t qualify for your study, we absorb the cost and, unlike other panel providers, we also compensate when a panelist attempts a survey but fits into a segment in which the target number of responses has been reached. We firmly believe that everyone who wants to participate should be rewarded, ensuring panel retention and rapid responses for your project.
If your project has an individual incentive, we offer incentive fulfillment as well. A check, gift card, or emailed reward is available for all projects where the rewards go beyond points, to truly value the time of the panelist.