Skincare iHut for
US Women
Focus Forward conducted an in-home usage test (IHUT) of a new skincare product for a leading personal care brand. The goal was to collect real-world feedback from a diverse group of 100 women across the U.S., with varying skin types—including sensitive, dry, oily, and combination skin.
Download PDFRecruiting Niche Audiences
A media research firm needed to recruit 30 participants from the Washington DC area for an online bulletin board study. The twist? Respondents had to be regular viewers of a specific local TV station—a niche requirement that disqualified much of the general population.
Download PDFOnline Focus Groups - US Male Drivers
Focus Forward partnered with a leading transportation insights firm to conduct a series of 12 online focus groups targeting Gen Z and Millennial males with valid driver’s licenses. The goal was to understand evolving attitudes and behaviors around mobility, driving preferences, and transportation choices among younger male consumers nationwide.
Download PDFClient List Sends- Precision Outreach with Measurable Results
A leading research firm needed to reach thousands of participants from their internal customer database to invite them into a survey. Deliverability, compliance, and precise tracking of responses were critical to project success.
Download PDFScaling Qualitative Research Without Sacrificing Quality
A consumer goods brand sought to conduct a nationwide qualitative study requiring hundreds of participants across multiple demographics in just a few weeks. The scope demanded both speed and uncompromising respondent quality.
Download PDF