Skincare iHut for
US Women
Focus Forward conducted an in-home usage test (IHUT) of a new skincare product for a leading personal care brand. The goal was to collect real-world feedback from a diverse group of 100 women across the U.S., with varying skin types—including sensitive, dry, oily, and combination skin.
Download PDFRecruiting Niche Audiences
A media research firm needed to recruit 30 participants from the Washington DC area for an online bulletin board study. The twist? Respondents had to be regular viewers of a specific local TV station—a niche requirement that disqualified much of the general population.
Download PDFOnline Focus Groups - US Male Drivers
Focus Forward partnered with a leading transportation insights firm to conduct a series of 12 online focus groups targeting Gen Z and Millennial males with valid driver’s licenses. The goal was to understand evolving attitudes and behaviors around mobility, driving preferences, and transportation choices among younger male consumers nationwide.
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