Resources

Case Studies

Real projects, real outcomes. How Focus Forward delivers respondent quality at scale.

Skincare iHUT for US Women

An in-home usage test of a new skincare product for a leading personal care brand. We collected real-world feedback from a diverse group of 100 women across the U.S. with varying skin types — including sensitive, dry, oily, and combination skin.

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Recruiting Niche Audiences

A media research firm needed 30 participants from the Washington DC area for an online bulletin board study. The twist: respondents had to be regular viewers of a specific local TV station — a niche requirement that disqualified much of the general population.

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Online Focus Groups — US Male Drivers

We partnered with a leading transportation insights firm on 12 online focus groups targeting Gen Z and Millennial males with valid driver's licenses, exploring evolving attitudes around mobility, driving preferences, and transportation choices.

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Client List Sends — Precision Outreach

A leading research firm needed to reach thousands of participants from their internal customer database to invite them into a survey. Deliverability, compliance, and precise tracking of responses were critical to project success.

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Scaling Qualitative Research Without Sacrificing Quality

A consumer goods brand needed a nationwide qualitative study requiring rapid recruitment of hundreds of respondents across multiple cohorts — without any drop in screening rigor or respondent quality.

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High Volume Open End Coding

A large-scale online research firm needed thousands of verbatim open-end responses coded quickly and accurately. Our coding team built a custom code frame and delivered consistent results on a tight timeline.

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In-Home Kitchen Install Study

A longitudinal in-home study where participants had new kitchen appliances installed and provided ongoing feedback on usage, performance, and satisfaction over an extended period.

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