Resources
Blog & Insights
Perspectives on respondent quality, recruitment trends, transcription, and the future of market research.
Mar 9, 2026
Repeaters and Cheaters: Five Qualitative Recruitment Tips To Help - Focus Forward
Repeaters and Cheaters: Five Qualitative Recruitment Tips To Help Talking one-on-one with a respondent, a handful of people, or a large group of respondents is a time-tested process for researchers and…
Mar 8, 2026
Valuing Respondents Three Incentive Tips - Focus Forward
Valuing Respondents Three Incentive Tips Incentives are a critical part of research! Engaged respondents who dedicate their time and energy to help your client reach their goals are important.…
Mar 7, 2026
How to Find Outliers in Your Research Data - Focus Forward
How to Find Outliers in Your Research Data Having an outlier can mean different things depending on the context, but with data, it almost always means the same thing. It’s the data point or points that…
Mar 6, 2026
Four Online Respondent Research Tips - Focus Forward
Four Online Respondent Research Tips Online focus groups are happening! In places where in-person research is not as easy right now or where online methodology is a better fit for the project, our team…
Mar 2, 2026
Different Types of Online Qualitative Platforms - Focus Forward
Different Types of Online Qualitative Platforms In any industry, you need to know what consumers are thinking to know how to serve them and give them what they need. Market research helps you obtain…
Mar 1, 2026
Most Used Words of 2020 - Focus Forward
Most Used Words of 2020 2020 may not be over yet, but many of us are already looking toward the new year for a fresh start, a new beginning, and a robust return! But before we can leap into 2021, we…
Feb 26, 2026
Storytelling for Market Research - Focus Forward
Storytelling for Market Research Storytelling has existed for thousands of years. Humans have always relied on storytelling in various forms to communicate with one another. From ancient Egyptian…
Feb 23, 2026
5 Industries that Can Benefit from Transcription Services - Focus Forward
5 Industries that Can Benefit from Transcription Services Many businesses might be unaware of how they can benefit from using online transcription services. A reliable transcription company is a great…
Feb 21, 2026
3 Reasons Why You Should Outsource Survey Research - Focus Forward
3 Reasons Why You Should Outsource Survey Research Audience research takes time, and when you’re a marketing, medical, scientific research company, etc., every second counts. You need research on your…
Feb 20, 2026
Save Time! 5 Transcription Tasks to Outsource Today - Focus Forward
Save Time! 5 Transcription Tasks to Outsource Today Time is so important! It is the most valuable asset you have, and how you spend your day moving your company and your clients forward is important.…
Feb 18, 2026
Still At Home – WORKING! OMG… - Focus Forward
Still At Home – WORKING! OMG… Five Tips to Keep Most of Your Sanity Working at home for many can be productive, convenient and even relaxing! Still, to those of us who were road warriors, worked from…
Feb 18, 2026
Are All Outliers Bad Research Data? - Focus Forward
Are All Outliers Bad Research Data? When we were children in our science classes, many of us conducted experiments where we had to record the results of multiple events or the same event repeated.…
Feb 17, 2026
What are In-Home Use Tests? - Focus Forward
What are In-Home Use Tests? Various forms of market research give businesses a better idea of how consumers feel about their products. While many methods give researchers the vital information they…
Feb 15, 2026
What Is Considered Bad Research Data? - Focus Forward
What Is Considered Bad Research Data? There’s a common phrase in marketing that all press is good press, but not all data that informs marketing is good data. Across all industries, from marketing to…