Time is so important! It is the most valuable asset you have, and how you spend your day moving your company and your clients forward is important. There are many tasks you can outsource, but did you know all the ways a transcription company can help? There are five...
Five Tips to Keep Most of Your Sanity Working at home for many can be productive, convenient and even relaxing! Still, to those of us who were road warriors, worked from an office and liked it, or enjoyed a blend of working from home and in an office, the experience...
Researchers are moving to online qualitative when in-person research is not possible. Brands are embracing this approach for many projects, finding it effective and successful. Respondents are not always as ready. Tech savvy respondents may find online easy or even...
Paid & Sent – For over 17 years we have been recruiting respondents for all types of marketing research, including online focus groups, TDIs, in person research, product tests, ethnographies, and whatever a researcher can envision that will have an impact. Part of...
Our clients and the brands that have entrusted them to find insights and ways to understand how their products and services exist and are perceived in the market are of great value to us. As qualitative recruiters though, we are truly a hub between many spokes. More...
Being top of mind is so important for a brand, and assessing whether that is happening can provide invaluable insights. Open ended questions are a great tool to understand the thoughts of your audience. Once you have those questions answered in a survey, what next?...
While many companies and businesses were trending toward virtual teams and virtual meeting, social distancing has suddenly made Tele and Video Conferencing our new way of life. When we are unable to bring people face to face, video is the next best thing to feeling...
Security is so important when conducting marketing research. Teams are background checked, groups are locked away in secure focus group facilities and NDAs are signed by all. What happens when the audio is sent to be transcribed? Your whole research is now one audio...
Focus group transcription saves time, cost, and also provides exact quotes from the respondents. With the conversation moving fast in a large group, it can be challenging for a moderator to engage while also trying to keep records of the views that would be helpful to...
