2020 was a year of evolution in more ways than one. Facing adversity, many industries have adapted their strategies to stay active and continue to grow their business in the new normal. At Focus Forward, we’ve noticed the ways that our clients and partners have...
We are excited for 2021. As the world slowly goes back to normal, you may wonder if traditional in-person focus groups have the benefits that make working around the adaptations a benefit to the research. Making the appropriate choice for your research has always been...
Respondents for online and in-person research are critically important to the success of the overall project. While our clients and the brands engaging us to help them find insights are obviously of great importance to us, finding the right people to share views and...
Working at home is a big change for many of us in 2020! The Focus Forward team has always been a hybrid of in-office and virtual work. Still, many of us worked from the office most or all of the time. Now, we have been working remotely for a really long time, and we...
Five Tips to Keep Most of Your Sanity Working at home for many can be productive, convenient and even relaxing! Still, to those of us who were road warriors, worked from an office and liked it, or enjoyed a blend of working from home and in an office, the experience...
Researchers are moving to online qualitative when in-person research is not possible. Brands are embracing this approach for many projects, finding it effective and successful. Respondents are not always as ready. Tech savvy respondents may find online easy or even...
