by Focus Forward | Jul 20, 2020 | Recruiting |
Our clients and the brands that have entrusted them to find insights and ways to understand how their products and services exist and are perceived in the market are of great value to us. As qualitative recruiters though, we are truly a hub between many spokes. More...
by Focus Forward | Jun 8, 2020 | Coding |
Being top of mind is so important for a brand, and assessing whether that is happening can provide invaluable insights. Open ended questions are a great tool to understand the thoughts of your audience. Once you have those questions answered in a survey, what next?...
by Focus Forward | Nov 20, 2019 | Transcriptions |
Security is so important when conducting marketing research. Teams are background checked, groups are locked away in secure focus group facilities and NDAs are signed by all. What happens when the audio is sent to be transcribed? Your whole research is now one audio...
by Focus Forward | Nov 8, 2019 | Transcriptions |
Focus group transcription saves time, cost, and also provides exact quotes from the respondents. With the conversation moving fast in a large group, it can be challenging for a moderator to engage while also trying to keep records of the views that would be helpful to...
