Online Research  A Virtual Respondent World

Online Research
A Virtual Respondent World

2020 was a year of evolution in more ways than one. Facing adversity, many industries have adapted their strategies to stay active and continue to grow their business in the new normal. At Focus Forward, we’ve noticed the ways that our clients and partners have...
In-Person Research  Benefits of Face To Face

In-Person Research
Benefits of Face To Face

We are excited for 2021. As the world slowly goes back to normal, you may wonder if traditional in-person focus groups have the benefits that make working around the adaptations a benefit to the research. Making the appropriate choice for your research has always been...
Hello, 2021–Why Do We Celebrate New Year’s Eve?

Hello, 2021–Why Do We Celebrate New Year’s Eve?

After the year 2020 has turned out to be, many of us cannot wait to celebrate 2021 and a fresh start. But why do we celebrate New Year’s Eve anyway? Before you pull out your sound makers and confetti poppers, take a look at the history of celebrating New Year’s Eve....
Helping Researchers Adapt With Industry Leading Transcription

Helping Researchers Adapt With Industry Leading Transcription

As the global pandemic has changed how people are doing business, market researchers have been continually adapting in 2020. A remote workforce has limited viable research methods, budgets have gotten smaller with the same expected results, and everyone is working...
Most Used Words of 2020

Most Used Words of 2020

2020 may not be over yet, but many of us are already looking toward the new year for a fresh start, a new beginning, and a robust return! But before we can leap into 2021, we need to pay our dues to the most used words of 2020–and you guessed it, COVID-19 left...