Online Focus Groups and Bulletin Boards are quickly increasing in popularity as the research methodology of choice! A blend between traditional focus groups and the advantages of online research, if your research includes an online focus group or a bulletin board, Focus Forward Nationwide Recruitment will ensure that your project achieves the best possible results!
Nationwide recruitment to an online focus group or bulletin board eliminates geographic boundaries and supports research being conducted with the right population. Focus Forward will recruit from our database, a client list, a purchased list, email to phone recruitment or an online survey – whatever approach your project requires. At Focus Forward we understand that recruitment can be the most important part of any project. Bright, articulate, energetic, creative, qualified respondents are vital to the success of your project and at Focus Forward, we deliver.
Recruitment for online focus groups & bulletin boards is approached with a specific attention to the exact preferential demographic mix. Not hampered by geographic considerations and incidence in one particular market, at Focus Forward we strive to have the best possible distribution among states following any client directed rural, suburban and metropolitan mix needed for the right blend of diverse opinions. With an online focus group or bulletin board, the whole country is available for your project and we look to maximize that benefit!
“What exactly is online qualitative research?
Online Focus Group
Online Focus Groups are real time chat rooms directed by a moderator on a collaborative software tool. They invite honest, immediate, initial reactions from the group and remove the “group think” influence by having all participants type at the same time. Then, these initial reactions can be fully explored by the moderator. Moderators can speak to the entire group or have a more intimate conversation with only one participant to probe
an individual’s thoughts. Creative tools are launched in the chat room
and the cutting edge technology pushes the traditional focus group to new levels of depth.
Bulletin boards are discussions that engage the respondent over a
period of time which can be days or weeks. Participation can be once
a day, twice a day, once a week, once a month – whatever involvement level the project requires. Respondents can participate at their convenience within a time frame.
Transcending time zone and geographic considerations, the bulletin board builds trust and delves into the insights in a way that many traditional focus groups just can’t achieve in the span of 2 hours. Pushing the imagination of the respondents and introducing visual images with text, the bulletin board structure encourages exploration of the factors most important to your client through diaries, photos concepts, collaboration, break out sessions and the traditional text responses. Crossing all possible demographic and geographic boundaries, Focus Forward’s recruitment to a bulletin board may be exactly what is required to take your research to the next level.