Focus Forward recruits respondents nationally for all types of qualitative marketing research. We coordinate projects nationwide using our business and consumer database and through our strong relationships with facilities. Our commitment to the client is our complete focus, and we provide every possible service a client requires.
A focus group must be populated with respondents who meet your exact requirements. Our recruiters are trained to screen prospective respondents objectively, thoroughly, and with specific attention to the quotas. We also monitor our recruiters to evaluate their work quality to ensure a recruiter's work meets the standards that we demand.
Our recruiters are trained to recruit respondents effectively. To achieve this goal, they are taught to actively listen, speak clearly, probe when necessary and accurately record all relevant information. If the subject matter is of a difficult or personal nature, our recruiters are experts at expressing tact and sensitivity toward the respondent. Recruiters are also highly adept at managing complex skip patterns and multiple quotas, and our executive recruiters are trained to speak knowledgeably with high level executive respondents.
We continually take advantage of the always changing pool of prospective consumer respondents. We constantly refresh and expand our consumer database by soliciting respondent referrals, collecting profiles at events, advertising, and through a variety of ongoing outreach programs. The diversity of our consumer recruitment staff facilitates communications with any demographic groups that a study may require.
Effective business recruiting requires more than just using industry directories to generate leads. It requires building a network of prospective respondents based on longstanding connections with top level executives in the business community. We have built a network through experience. We call executives at the best possible times, leave effective voice mail messages, and we have developed innovative methods for times when telephone outreach proves ineffective.